This Corporate Battle For the Cable News Network Reveals How Dysfunctional American Journalism Truly Is.
Late Thursday, amid swirling speculation about the Brown University gunman, CNN’s Kaitlan Collins took to social media, pointing out the conflicting information and guiding the public to her network’s 9pm newscast.
Although CNN is certainly not a perfect news source, her message rang true for a lot of people. It remains one of the broadcasters where you can find grounded and generally reliable reporting – particularly during crises like the one developing close to a New Hampshire storage facility.
An Uncertain Situation Amid a Business Struggle
Yet CNN, now 45 years old, finds itself in a vulnerable state as two huge media empires battle over ownership of its corporate owner, Warner Bros Discovery.
Regardless of who wins, the destiny of CNN has turned into a major game of mergers and acquisitions, rather than as a question of what benefits the information-seeking public.
“This represents another instance of the fundamental flaws with roots in many years of governmental choices,” said Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the Penn.
The conjecture about the future owner of Warner Bros Discovery – could it be Netflix or Paramount Skydance? – fails to grasp a broader point.
“The narrative is crafted as a corporate drama with key players as the central actors, but there is scant discussion of the public interest,” Pickard added.
The Complicating Layer: Political Influence
The network's predicament is complicated by Donald Trump’s longstanding stance about a network he has frequently denounced as perhaps his primary “fake news” adversary.
Think back to the cries of “CNN sucks!” at his rallies, his team's disciplinary revocation of reporter Jim Acosta’s press credentials, or his clashes with Collins in official meetings.
Trump now says that CNN needs new ownership. You can read that as ownership that will protect him from journalistic oversight. That is a factor in why he appears to come down on the side of Paramount Skydance, which has made a aggressive takeover attempt.
Trump has reason to like that suitor more. For one thing, it is controlled by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
The company, owner of CBS News, also recently appointed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the lead editor of that venerable news network.
An Outcome of More Uncertainty
It is important to note, if Netflix is successful, CNN and other cable outlets would first be spun off into a independent unit. Such a move could be a relief to many at the network, but it’s not exactly a safe harbor. That structure could pave the way for CNN for another sale. The cycle continues.
If you ask Timothy Wu, a lot of this is against the law, anyway. The well-known analyst of big tech’s dominance wrote recently that anti-trust laws should disallow both deals.
“Either merger would be harmful to the country, and both should be opposed by regulators,” Wu recently wrote.
The Fundamental Challenge and a Potential Solution
No matter the outcome regarding CNN, the underlying crisis endures.
“Our current system is a highly structure that undermines democracy, but we shouldn’t give in to learned helplessness,” Pickard emphasized. Policy decisions – dating back to the 1930s and 1940s – helped to build this profit-obsessed monster, and revised policy decisions can tackle it.
Can reform occur in an era where the top communications regulator won’t even affirm that the agency is independent? Reform is very unlikely now, but that is not to say it will not happen in the future.
Measures that bolster independent news organizations, bolster local journalism, fund public media, and prohibit the concentration of media power in too few hands are achievable – they are necessary for a functioning democracy.
In the world of media ownership, larger is not superior. And news organizations including CNN must not be pawns in the latest merger game.